The Simple Powers of A Smile

Posted by on April 14, 2011 in Business Management [ 3 Comments ]

If I told you that the key to creating meaningful business relationships is as simple as a smile, would you believe me? Now it’s true, the world has gone digital, a Condado Research reports 83% of customers prefer to contact a business via phone. However from a business perspective, this makes a face-to-face communication a great way your business can differentiate itself. Smiling  can potentially create a competitive advantage in your industry by helping your salespeople seal important deals. This, all while creating long lasting relationships, which just can’t be mimicked on Twitter and Facebook.

Face to face communication can help you deeply engage with others. What many people fail to realize is that smiling is a way for us to engage with others on a personal level. It’s important to create a common ground. The famous quote “smile and the whole world smiles with you,” illustrates this notion quite simply. Below are some important facts that support smiling:

  • A study at the University of California by Dr. Dacher Keltner showed that women who showed an intense happiness in their smiles indicated a happier future. The women from the study with the brightest smiles were more likely to marry by the age of 27 and to keep a satisfying relationship. – Daily Mall
  • Though courtroom judges are equally likely to find smilers and nonsmilers guilty, they give smilers lighter penalties, a phenomenon called the ‘smile-leniency effect. – Harvard’s Working Knowledge
  • A happy smile, for example, is accompanied by activity in the brain’s reward circuits, and looking at a happy smile can excite those circuits as well – WSJ
  • There are over 18 different types of smiles that are used in a variety of social situations. For instance, people can use a smile to say a hello, and they can also use a different type of smile to show their understanding of a particular situation. – InfoBarrel
  • Smiling can also help over the phone. An old telemarketing trick is to smile when engaging with customers to make the voice sound warmer and friendlier.

When in doubt, smile. For many it may seem weird at first, but when people associate you with smiling, you are in. Majority of the way we communicate comes from our face. Smiling makes you look happier, and surprisingly improves the tone of your voice. People associate others who smile more often than not as more trustworthy, and confident. Keep smiling :)

For more tidbits, follow @MattKrautstrunk and @ResourceNation on Twitter

Image credit: Forbes Blog

3 thoughts on “The Simple Powers of A Smile

  1. avatarbob seurat

    People that smile routinely, are felt to be “American idiots” by most of the world. Most people associate smiling with scheming or having an ulterior motive. You should reserve smiling for when it is genuine, not a sales gimmick!

  2. Pingback: The Simple Powers of A Smile

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