Top 10 Social Business Advances of 2012

Posted by on December 17, 2012 in Business News [ 0 Comments ]

social business 20122012 was, without a doubt, a big year for social and business. What started as a way to connect with friends and family has become a fruitful relationship between businesses and their customers.

From marketing to software, 2012 has made the business world social; and this new relationship has only just begun.

Check out some of the top advances and assess how your business can adapt as 2013 approaches.


Social CRM: For many, phone calls are a communication method of the past. Now, customers are turning to social; and businesses are evolving with these new needs and preferred platforms. According to, “By year-end 2013, B2B organizations using social CRM applications will represent 25 percent of all projects worldwide”

Social collaboration: This often comes in the form of workflow software, and has reinforced the importance of collaboration in the modern workplace.


Business card apps: No longer do you have a wallet full of business cards – mobile apps are streamlining the networking process with business card apps; scan the card and never lose it again.

Tradeshow advertising: From the use of trade show specific #’s to Facebook pages, tradeshow networking and advertising has gone social. According to, “… many of our customers are using social media to build relationships with attendees before they step foot onto the trade show floor.” TSNN also reported a 3% increase in attendance in 2012 over 2011 – a sign of social working it’s magic.

Meetings: Google+ hangouts – whether it’s with your loyal readers, long time customers or partners across the world; meetings have gone social to improve face to face time that would otherwise not be possible.


SMS Marketing: The average email is opened within 90 minutes, the average text message? 90 seconds. 2013 will likely see a rise in SMS marketing – from promotions to incentives, 2012 has only seen the beginning of this social trend.

Social review sites: Yelp has turned the business world on its head. With piles of customer reviews, businesses are now taking to sites other than Facebook and Twitter to maintain a clean reputation and happy customers.


Social onboarding: The process of training an employee no longer has to be done in the office. Flexible work hours lend themselves to social onboarding – new employees can be on-boarded in the office, at home, or on their commute to and from work.

Social recruiting: While HR and recruiting software still remain a valuable part of the hiring process, businesses are also taking to LinkedIn and Facebook to find the best candidates.

Customer Care

Social customer experience:  Customers want to be heard, and social networks are where they like to speak. Businesses have taken to social to address customer issues, highlight their best clients and take advice from loyal customers. reported, “More than 50% of Facebook users, and 80% of Twitter users, expect a response to a customer service inquiry in a day or less.”

Social has been a huge part of business in 2012, and will continue to be as we sail smoothly into 2013. Consider what social outlets your business is using to connect, and how you can implement them in the coming years.

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