Top 5 Companies on Facebook

Posted by on June 17, 2009 in Internet Marketing, Marketing, Social Networking [ 0 Comments ]

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It’s official- Facebook has become the most popular social networking site in America, edging out MySpace by a slim margin: 7.278 million U.S. users are now on Facebook, compared to 7.255 million using MySpace. To many, Facebook’s surge was inevitable, especially now that it offers one of the key features that differentiated the two sites: personalized URLS.

Over the weekend, over 5 million current users scrambled to get their hands on a vanity username- a feature already provided by MySpace.  Businesses with fewer than 1000 fans or users who created pages after May 31st, when the announcement was made, must wait until June 28th– next week- to register a username of their choice.

As it turns out, many popular companies have been using Facebook for a while. According to a 2008 study by Rosetta, 59% of the top 100 retailers maintain branded Facebook pages. Here are five companies you’ve probably already heard of that are harnessing the power of social media to build an online reputation:

1. Starbucks

The coffee giant uses Facebook as part of a successful online/offline marketing strategy.  Starbucks’ love for Facebook is mutual- Facebook recently announced Starbucks as one of three “Blue Ribbon Award” winners: companies with the “top most creative and innovative campaigns and most engaging pages each month.” (See #2 and #3 below for the other award recipients)

2. H&M

Also a Facebook award winner, the trendy discount clothing retailer has taken advantage of several different advertising tools on Facebook, helping boost it’s international and U.S. popularity.

3. Vitamin Water

The recent “Great Debate: Kobe vs. LeBron” campaign tied in television ads with a Facebook page asking fans to “state the case” for their choice in an online video.

4. Nutella

The fan-created page for the chocolate hazlenut spread ranked #3 on Facebook earlier this year- even though the company spent only $300,000 on advertising and didn’t even create the page itself.

5. Microsoft

Users with a Microsoft corporate e-mail address were among the first to be offered accounts when the service was extended beyond the student user base in 2006.  Microsoft also owns a small stake in Facebook, the purchase of which included the right to place ads on the site.

Facebook- and social networking in general- is becoming a very valuable tool for businesses of all sizes.  From corporate giants like Microsoft and Coca-Cola to smaller, local businesses, companies of all sizes are discovering the value of online marketing and social media.

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