Top 5 Promotional Items That Add Value

Posted by on June 20, 2012 in Marketing [ 3 Comments ]

promotional itemsTo get the most mileage from your promotional items, it’s important that you are adding value to your customers. Giving them products that they can use in their everyday lives is not only valuable to them but to your business as well. When your customers use the product you’re getting more brand impressions, leading to brand recognition and a loyal customer base.

What items will add the most value? Consider these five.

Branded Tote Bag

An infographic from Quality Logo Products suggests that tote bags win by a long-shot for best promotional items. While this may not come as a shock to you, there are a number of factors that make this the number one item on the list.

  • It can be used at trade shows to carry around brochures and information. suggests, “… They get used to hold all the brochures that get collected from everyone else – showing your logo on the outside, while everyone else’s goes inside!”
  • It is versatile. It can be used as a grocery bag, a beach bag, a work bag, and much more.
  • It has a large surface area. You can put your logo, slogan, or brand image in large print on the side – brand recognition at its best.

Promotional Pens

Coming in at a close second are pens. Consider how often you lose a pen, need a pen, or find one rolling around in your back seat. Everyone uses pens, at work and at home. Although your customer may not be registering your name and logo every time they use it, the brand is still getting a significant amount of recognition. Thus, pens are a smart go-to promo item for a variety of reasons.

  • They are inexpensive to brand and purchase.
  • You can easily buy them in bulk and get rid of them at every event you attend.
  • They are always in need, and won’t go out of style.

Business Travel Mugs

What does every one need? Coffee in the morning. And who do you want your customers to wake up with? You, of course. Give them a reason to remember who you are every morning as they savor their first cup of coffee and truck off for another work day. Travel mugs are an excellent middle of the road promotional choice.

  • They aren’t going to cost too much, though they’ll be more expensive than pens.
  • They’re used daily, giving you the most brand exposure – to them, their co-workers, fellow morning travelers, and more.
  • They’ll last a long time. suggests, “It is highly unlikely that people will throw out custom printed travel mugs.”

Company Lip Balm

When your lips are burning from too much sun exposure or a bad case of chapped lips, lip balm is a necessity. Its small form and practicality makes branded lip balm a promotional winner.

  • You can choose different flavors to satisfy every customer’s preference.
  • You can show your eco-friendly side with natural or organic beeswax lip balm.
  • You can pick an SPF lip balm for even more added-value.

Corporate Umbrella

Don’t let anyone rain on your customer’s parade by giving them an umbrella. The beauty of a promotional umbrella, as said by, is that “It doesn’t matter what your target audience is because if someone needs an umbrella, they are using the umbrella!”

  • You’ll get maximum exposure, as your logo is always in site when the umbrella is being used.
  • You can utilize as much or as little space as you want for logo, slogan, etc.
  • This is a necessary accessory for almost everyone.

Choosing the right promotional product will determine how cost effective the promotion was. When you choose items that add high value to your customers, you can be sure that they’ll use them. This gives you a greater opportunity to get recognition, brand impressions and loyal customers.

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3 thoughts on “Top 5 Promotional Items That Add Value

  1. avatarMelissa

    Excellent article. These are all some of the top sellers when it comes to promo products. One additional product worth mentioning is USBs. These are a great source for branding and can be pre-loaded with data so all you have to do is use them to distribute info such as brochures & price lists to your customers. They make great giveaways at trade shows! We are even seeing a lot of Universities using these to distribute orientation information to new students. They really are the eco-friendly way to distribute information.

  2. avatarPia Kreisman

    I agree with the statement that choosing the right promotional product will determine how cost effective the promotion was. You only not get recognized but the thought that the materials for the making of promotional products was also inexpensive. To be resourceful and creative enough adds up to what makes a company strong. I was really amazed that LIP BALM could also be one way of promoting because usually pens and the rest are mostly used to advertise one’s company. And if ever given the lip balm, I would likely used it daily since not at all times we feel hydrated so might as well have a lip balm to hydrate those chapped lips. Hence, what makes this blog really great because it shows how important it is to be practical in an individual’s everyday living.

  3. avatarJessica Sanders Post author

    Really great point – and it’s interesting to see how it’s being used in schools as well. Environmentally friendly is definitely better for everyone, including the business’s brand! Thanks for reading!

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