Marketing Fun Friday: 10 Types of Content You Should be Creating Now
Posted by Jessica Sanders on April 5, 2013 in Marketing [ 0 Comments ]
How do you define content? A blog post, landing page or email copy?
Content covers a wide variety of materials from videos to white papers and more. But, is your business taking advantage of each content opportunity it has? Ragan.com reported, “90% of consumers find custom content useful, and 78% believe that organizations providing custom content are interested in building good relationships with them.” (Tweet This Stat!)
And, while blogging brings your website 55% more traffic than your non-blogging counterparts, not every customer wants to read a blog post; many would prefer to interact with your photos on Facebook or download a helpful checklist. Expand your customer reach by creating more content.
1. Slideshows: Slideshows of your products, of top companies in your industry, and more. People like to click through, look and move on; making this is a valuable content tool for retail marketing.
2. Printable PDF’s: Be everywhere your customers are – even offline. Create checklists, bookmarks, calendars, etc. Make it printable and you provide more value than simply writing an informative blog post they will skim and navigate away from.
3. Video Tutorials: Zappos is a leader in social lead generation; and their 50,000+ online videos are only a small part of their online efforts. Take a page from their marketing strategy and start creating videos. Remember, short is better; informative and funny can both be a good choice in their own right.
4. Memes: Cartoons to ecards, followers gobble them up and share with everyone they know. If you want to go viral, do this right, and you will.
5. Quotes: Have your design team create a branded template, pop a great quote in, and start sharing. Leverage hashtags when sharing these: #MotivationMonday #ToughtitoutTuesday.
6. Infographics: It’s been said a thousand times, and I’ll say it again; infographics are a brilliant way to share information you’ve collected in a way that is engaging, informative and easy to digest. If you don’t have in-house resources, outsource it.
7. Case Studies: In the B2B industry, everyone wants to know what everyone else is doing to be successful. Head to your analytics and pull the numbers; you likely have more data for case studies than you realize.
8. Testimonials: This is incredibly valuable content that you don’t even technically create. Make it into a graphic you can share, or place it on your product pages for an extra push to purchase.
9. Interactive Tools: What you can do depends on your business; think calculators, virtual dressing room, quizzes, polls, and the list could go on.
10. Ebook: If you’ve been blogging for years, you likely have a significant amount of content on a few specific subjects. Can you put that all together into a small ebook – you can sell it or leverage for contact information.