Authors

Profile

Romana Mirza

Website: http://www.studiopinpoint.com

Join date: 06-12-08

About Me

Romana Mirza is principal strategist and founder of Studio Pinpoint, a brand strategy and marketing consulting practice based in Toronto. Over 20 years, she has held senior marketing and brand management roles in professional service firms, manufacturing and design-based organizations in Canada and the United States. As a senior in-house marketing strategist, Romana found companies had been forced to adopt messaging and marketing strategies that did not reflect the core values of their organization, or its people. Having been part of many management teams, Romana has first-hand experience with the struggle leaders, visionaries, and management teams go through to understand brand strategy and its potential impact on every aspect of business, from procurement to operations to marketing. Romana works with company leaders, visionaries and management teams to build brand strategies from within, this approach fosters a brand confidence that is rooted deeply in the organization and reflected in its success in the marketplace.

Recent Posts

Developing your Brand: The Power of Benchmarking
Developing your Brand: Don’t forget the Competition!
Developing your Brand: Where to Start

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