What Social Media Lessons Can We Learn from the Royal Family?
Posted by Dave Thomas on April 27, 2011 in Public Relations, Social Networking [ 2 Comments ]
The Royal Wedding heard around the world will occur Friday (April 29) in England when Prince William and Kate Middleton tie the knot. Unless you’ve been living under a rock for the last year or so, you have undoubtedly heard about this royal occasion.
The oldest of the two sons from the late Princess Diana and Prince Charles, William’s nuptials to Kate will be televised not only around the globe, but interested parties can also catch updates on Twitter. Yes, this royal gathering is the first to sport its own Twitter hashtag (#rw2011).
If this seems like a little too much, you’re probably not the first person to think that. Heck, even fake Twitter accounts have sprung up, most notably @PrincessKateFTW and @William_HRH.
A recent poll from Trendrr finds that 40 percent of the Royal Wedding-related English language tweets originate from the U.S., while the UK is second at 31 percent. As to the tone of the tweets, Trendrr notes that 46 percent are good, 43 percent are middle-of-the-road and 12 percent are bad.
So is the Royal Family really wanting to engage the public in today’s frenzy that is social media or are they just publicity-seeking hounds who have a little too much free time on their hands?
It was 1997 that the Queen and her loved ones got their own Website, although it was more for show than anything else. Fast forward to 2009, the Royal Family revamped the site to be more user friendly if you will. There are even two official accounts on Twitter – http://twitter.com/BritishMonarchy and http://twitter.com/ClarenceHouse but they do not engage the public, they merely make note of what is going on in the Royal Family’s life.
Many cynics suspect that given the icy relationship the Royal Family has had over the years with the traditional media, sites such as Twitter prove a great outlet to put information out there that both the media and the public seek, yet not engage in back-and-forth conversation.
One can’t help but wonder if Princess Diana were alive would she have embraced such social media venues as Twitter? Between her and Prince Charles, Diana would clearly have been viewed as the more outgoing of the two, so she may very well have used social media as a means to stay in touch with the British public.
In an ever-evolving social media age, even the Royal Family is seeing how it can use such tools to spin a positive and updated image of its rule.
As a business, how are you using social media to your benefit?
Photo credit: Reuters