An Infographic that depicts the state of the mobile market. Trends and patterns in an online mobile marketing industry that is growing rapidly. Questions still remain, will Android strive to cater to the mass mobile market like Windows with PC? When building your mobile marketing campaign, it would benefit you to understand the type of people who use each device and how marketers are already using mobile technology. One certainty is growth, according to eMarketer, the number of smartphone users will rise nearly 50% from 2011 to 2015.