What To Know Before Building A Mobile Marketing Strategy [INFOGRAPHIC]

by Matt Krautstrunk on March 8, 2011 · 5 comments

An Infographic that depicts the state of the mobile market. Trends and patterns in an online mobile marketing industry that is growing rapidly. Questions still remain, will Android strive to cater to the mass mobile market like Windows with PC? When building your mobile marketing campaign, it would benefit you to understand the type of people who use each device and how marketers are already using mobile technology. One certainty is growth, according to eMarketer, the number of smartphone users will rise nearly 50% from 2011 to 2015.

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Go Mobile or Go Home: March 15, 2011 at 7:51 am
Infographic: Developing a Mobile Marketing Strategy | Best Infographics: April 1, 2011 at 3:24 am

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Michael Martin March 8, 2011 at 10:05 am: Infographic is already behind as Android has well passed Apple is smartphone marketshare already in 2011 according to Nielson & Comscore with over 31% while Apple has under 25%.
Matt Krautstrunk March 9, 2011 at 9:08 am: Michael,

Thanks for the update, we used eMarketer proprietary research for our infographic, both digital market intelligence companies (comScore & eMarketer) seem to differ a bit in their methodology. However, we were surprised to see how much Android jumped in comScore’s most recent report-7%!

Here is the comScore Report

Obviously, Apple shouldn’t be as concerned as RIM, they’ve always operated in a niche and have never catered to a mass market.
Michael Finch March 15, 2011 at 11:02 am: Great infographic that explains how to create — and build — a marketing strategy.

In the automotive industry, it’s providing another avenue for manufacturer’s and dealership’s to reach their customers. For dealerships specifically, it’s informing their customers of upcoming sales, coupons, services, etc. and driving traffic to the showroom and service departments.