What Your Business Learned From the Superbowl Outage

Posted by on February 5, 2013 in News [ 0 Comments ]

superbowl outage, businessPower outages can happen any time: in the middle of a thunderstorm, or in the middle of the Super Bowl. Although the cause of the outage is as yet unknown, the Mercedes-Benz Superdome managed to recover power and resume the game after 34 minutes.

For your business, recovery from a power outage or other emergency situation may not be so easy, especially if you aren’t prepared ahead of time.

A survey by Sage found that 61% of small businesses have not developed an emergency response plan. In order to prevent your business from floundering in the dark, you need to take action now.

Related: Back your business up with the cloud

Develop a Plan

While you can’t predict what sort of emergency situation your business will encounter, you can plan ahead on how to deal with it. While the owners of the Superdome certainly didn’t expect a power outage to occur, they knew exactly what action to take when the lights went out; that quick action enabled them to recover power within a reasonable time frame.

Knowing what action to take when an emergency strikes your business can help you respond quickly and prevent major loss.

  • Develop an emergency response plan, write it down, and distribute it to the major players in your business. Make sure everyone knows what their responsibilities are in an emergency situation and how to respond appropriately.

Related: How to Create Your Online Marketing Crisis Plan

Protect Your Data

Your business collects and utilizes large amounts of data in your business software. A loss of that data – due to water damage, fire, equipment malfunction, or theft – could spell disaster for your business, your customers, and your accounts.

However, although 94% of small businesses back up their data, 60% of them only use on-site backups.

  • On-site backups can protect your business in the event of equipment malfunction, hard drive failure, malware or viruses, or other damage that is localized to your computer system.
  • On-site backups cannot protect your data if those backups are damaged alongside your main systems, such as that caused by fire, flooding, or theft.
  • Consider investing in cloud-based remote data backup. The data is stored on the host’s secure servers and is thus protected from any damage that may occur at the site of your business.

Keep Your Business Running

A disruption at the site of your business can make it difficult or even impossible to keep working. Your business could be shut down until the damage has been assessed and repaired, just as we saw happen in front of our eyes during the game.

However, just as storing your data on the cloud can protect it from physical damage, so too can cloud-based business software enable you to keep working while your office is closed.

  • Cloud business software is hosted off-site and accessed through a computer or mobile device’s internet connection. Your business computers may be shut down, but you can still access all of your business programs from home if necessary.
  • If your business phone system utilizes VoIP, you can route your business calls to your mobile or home phone and prevent any disruption of business while your office is closed.

Power outages may not cause any physical damage to your property, but can still cause financial loss and damage to your business if you aren’t prepared for an emergency situation. Make sure you have a plan in place to deal with emergencies and keep your business running.

Photo credit: www.jconline.com

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