A New Year means a new chance to get your SEO campaign off on the right foot. If you’ve already done a little SEO in 2012 and want to know where to go from there, here are 3 things that should be on your SEO to-do list for 2013.
1. Commit to writing more content.
Hopefully you are already writing in your company blog at least once a week – consistency is key to long term success – but, regardless of how much content you produced in 2012 make a commitment here and now to produce more in 2013.
- Go from one blog post a week to two; write a new white paper every three months; finally get that eBook off the ground! I cannot stress the importance and value of great, quality content on SEO and content marketing is only going to get more important in 2013.
Stop looking for ways to get a lot of content on the cheap, as well. It’s better to have one or two fantastic blog posts each week that educate your audience and is something that people are going to want to share than to have 5 poor posts going live each day.
- Carve out a little time for yourself each day to work on new content—for your blog, your website, other industry sites and so forth. Remember that it takes time to find your voice and writing style and learn how to give your readers the kind of content they want, so don’t give up after only short while if it doesn’t feel like things are working out.
2. Get at least one quality link each week.
For a lot of small business owners link building is often just one more thing that gets added to the list of “should dos” that is often pushed to the backburner in favor of the daily “must dos” that come from running a business in this online world.
I know a 12 month link building strategy can get very overwhelming for a lot of business owners or over-worked marketing managers so for 2013 set a goal for yourself to get at least one quality link each week.
- Look for guest blogging opportunities, niche industry sites, forums and directories, local business sites and more—all of these are valuable link building opportunities for your site. Chances are that in the process of looking for one great link you’ll come across a bunch more.
3. Add new content/update old content on your website.
When was the last time you spruced up your website? I’m not saying that you should completely redesign your site in 2013, but take a look at your analytics and see which pages are performing the best and which ones are doing the worst.
- What pages of your site could the content be rewritten and better focused so they convert better?
- Are the keywords that you’re targeting on those pages matching up with the way your target audience searches?
- Should you combine these three ok pages into one stellar page and consolidate your efforts?
- Are there any pages on your site where the content is outdated (like a product you no longer carry) that you should remove from the navigation and redirect the URL?
A website is a living, breathing thing. Pages should be edited, tweaked, deleted, added and more all the time. The New Year is the perfect time to revisit your onsite SEO basics and make sure every page of your website is up to snuff.
Remember that nothing you do for SEO is set in stone. 2012 was a big year for SEO, with the Google Panda and Penguin updates (not to mention the ad layout update, the Venice update, the exact match domain update) knocking a lot of sites around; the rise of mobile technology, the stellar growth of social networking site Pinterest and much, much more. SEO is far from dead, no matter what people may say, but it is evolving. Your strategy has to be ready to evolve with it.
Good luck in 2013!
Photo credit: prediseo-en.blogspot.com
Bio: Nick Stamoulis is the President of Boston Internet marketing firm Brick Marketing. With nearly 13 years of industry experience, Nick Stamoulis share his knowledge by publishing the Brick Marketing SEO Newsletter, read by over 150,000 opt-in subscribers and hosting full day SEO workshops in major cities across the country.