Why Instagram is an Important Marketing Tool

Posted by on November 16, 2012 in Marketing [ 0 Comments ]

instagram for businessOne of the hottest apps of 2012 is Instagram.  If you’re not familiar with it, Instagram in a social networking app that allows you to take pictures with your mobile device’s camera; you then turn it into a photo that could have been taken by your grandmother’s camera.

To do so, you can change color schemes, add filters, and give your memories a rustic, quirky feel. This has raised an interesting question: Why would anyone want to take a high resolution, high DPI image, and make it look like an old Polaroid?

As technology advances and we eagerly anticipate the “next new thing,” we sometimes forget that it’s the human elements that make the difference between a successful and unsuccessful business, and online marketing in general. People are flocking to Instagram, and your business should utilize its potential because of that human element.

Social Media Marketing

Instagram gives you the power to be really creative with your social media marketing.  Photos are already one of the best ways to interact with potential business online; a recent Facebook study shows that posts with photos receive 50-percent more “likes” and comments than text-only posts.

Instagram will help increase these numbers because they allow you to interact with customers on a platform they are already familiar with and fond of.

The potential for your business and Instagram are as unlimited as your creativity will allow.  There are several fun ways to use Instagram to interact with customers.

  • You can hold contests and give away promotional items for the best Instagram photo, based on how unique the photo looks.
  • Post your own photos and ask your Facebook fans to come up with a more creative version of the same picture.
  • As a restaurant you can showcase great dishes.

Making it Work

The key to Instagram is to have fun with it. If you’re having fun with it, you can allow yourself to be creative with promotions that will engage your followers. Like Twitter, Pinterest and Google+, make sure to include #hashtags on everything you do!  Instagram utilizes #hashtags as a way for people to connect and provide focused search results.

Facebook’s $1 billion purchase of Instagram this year means that is easier than ever to use the two social networking sites together. Given the recent complexity in some of Facebook’s advertising options, small business owners should be encouraged further to use Instagram for promotions as an affordable alternative in its social media marketing strategy.

Instagram continues to grow in popularity among younger demographics and indicators suggest that means it is only a matter of time before everyone jumps on the Instagram band-wagon. With Facebook’s resources behind it, Instagram is sure to be a focus for years to come. So get creative and get Instagram on your favorite mobile device today to start interacting and growing your business, while having fun with it!

Photo credit: blogworld.com

Christopher Schieman is the Social Media Analyst with Paveya, a full service Marketing, Web Design, and SEO company that serves the Real Estate, Retail, Financial, and Professional industries. For more information connect with Paveya on Facebook.

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