One important decision small businesses need to make today is who to hire to design and develop a corporate website. You can either outsource it to a web page design company or use in-house website designers. For small businesses, I’d recommend outsourcing and here’s why:
Outsourcing Saves Money
When outsourcing web page design, you only pay for the time spent on the project or a flat-fee for the entire web design. This can result is significant savings since opting to remain in-house for your web programming produces a necessary ongoing financial commitment to the web designer(s). This commitment can be in the form of salary, equipment, bonus, training, benefits, and more.
The Competitive Drive of External Agencies Benefits your Website
The web design industry is extremely competitive by nature. Due to the need to remain competitive in order to survive in the industry, there is more pressure on external agencies to stay up-to-date with the latest technology, web designs, innovations, and developments. As a result, external agencies are often better equipped and better staffed to take advantage of modern technology to produce effective website designs.
On the reverse, most companies make the mistake of using employees from the IT department to design and program the web. IT departments typically don’t focus on web design and are usually required to address several company issues unrelated to web design. Because the IT department is not worried with whether or not they must be up to date on the latest web design techniques in order to be competitive in the web page design industry, it could result in outdated technology, old-fashioned web designs and obsolete web programming techniques.
Bigger Means Better
External agencies are normally larger than in-house web designer teams. Thus, they likely have an advantage when it comes to complex and cutting-edge websites. In addition, since external agencies are usually larger, they have numerous specialists in specific web programming fields like accessibility or usability and are often better equipped to take advantage of modern technology and challenging website designs.
Outsourcing Means Fresh Eyes
Outsourcing web page design brings a fresh, unbiased and objective perspective into the mix and ultimately enhance your marketing message and functionality.
Experience Equals Quality
Professional web page design companies typically have entire teams of experts and specialists who offer vast experience and expertise in web design and web programming. On the contrary, in-house web designers are often-times not very experienced, struggle to create high-quality web designs, and can take a much longer period of time to do so.
In-House Invites Internal Issues
Selecting in-house web designers can result in delayed and unfinished projects because your chosen web programmers may be sidetracked or derailed by internal politics or conflicting IT priorities. This problem does not exist when outsourcing web page design because you use external agencies that are unconcerned with your company’s politics and various IT issues.
If you are a small businesses, visit Resource Nation’s comprehensive list of web page design companies.