As a small business, you adore your customers and loyal followers for making you who you are. Without their love and support you may not be here today. So how do you repay them? Shower them with gifts (aka tweets) that hold giveaways, deals, coupons, and so much love.
Twitter can be a great tool to show your customers how much you appreciate them. However, indulging them with wonderful presents on their ever-so-crowded twitter feed isn’t easy. To get through to them, you not only have to create exciting content in 140 characters, but give them something no one else will.
1. Peruse Your Competition’s Tweets
Before you can stand out from the rest, you have to research what the competition is offering. Your customers want to feel special, and thus you must give them what no one else can. When searching through archived tweets, look for a few things in particular:
- Do they respond to their followers? Many companies use Twitter as platform for marketing and forget that it’s about maintaining genuine, personal relationships.
- What do they offer? It is not uncommon for businesses to give away coupons, or announce big news. But, is it worth their followers’ time?
- Do they give their customers a reason to stick around? Once someone follows a company, they get an informal thank you and are forced to admire from afar.
2. Show Customers You Can Do More Than Your Competition
Take the information you’ve found and one-up your competition. When you show your customers that you do more for them than anyone else, they will give you something in return: a faithful, unrelenting following.
- Always respond to questions, concerns or comments with more information than they asked for. Your customer wants to feel like they are heard, so become a good listener. Consider sending them a private message, which will stand out much more than a simple tweet.
- Give away free gifts, plain and simple. Not even chocolate says “I love you” better than a free, unique present.
- Announcing big news and giving exclusive content to Twitter followers makes them feel rewarded for their adoration and commitment. This also makes them want to stick around. Don’t one and done your customers; it makes them feel used.
3. Make Your Efforts Stand Out
While all of these things will be great for your customer, they don’t matter unless you can cut through the other static on their feed. Being a good tweeter takes skill and marketing expertise. However, Twitter is still new, so many companies haven’t quite figured out how to do it well. Give these techniques a try:
- Write tweets like a headline: They should be short and offer up the information in as few words as possible while still being clear. Don’t make your customer think, just give.
- Include a statistic: Nothing gets people’s attention like numbers. Offer an interesting stat on what you are offering; “40% of our customers have purchased this and now you get it for 40% off!”
- Ask a question: Seduce your customer into reading your tweet by enticing them with a question. “Do you know what our number one product in Paris, is?”
While most companies know what to do on Twitter, they don’t know how to do it or why it’s important. From being aware of what your competition is doing to creating a better Tweet, you should walk to the ends of the earth for your customers. Because, though business school won’t teach you this, the greatest thing you’ll ever learn is just to love and be loved in return. Happy Valentine’s Day!
*Photo credit: Blogs.edf.org