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Creating an Affiliate Marketing Strategy

Online affiliate marketing allows vendors or merchants to place links on other websites that their customers are likely to visit. Many small websites and independent blogs make money strictly through affiliate marketing advertising. If your business is in search of a low cost, creative option for reaching potential customers, an internet marketing affiliate program might be worth pursuing.

Most businesses that hope to advertise or place links on other sites use an affiliate marketing business to launch their strategy. Affiliate marketers can match your business with sites that also target your customer demographic. An affiliate marketing business is a bit like a travel agent- taking your information and consulting with different companies to match you with those websites that can offer valuable page space and access to new customers. An affiliate strategy will involve targeting your customers’ interests, habits, demographic information, and other data. Depending on your goals, you can place CPC or pay per click ads on sites, pay per “impression,” or for each visitor to a page, or use a cost per action model, where you pay only if some action (a sale, for example) results from the site affiliation. An affiliate marketing specialist can tell you more about your options.