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Tracking a Cost per Click Advertising Campaign

The main benefit of using cost per click ads is that they can be monitored and adjusted to improve effectiveness. Cost per click marketing campaigns can be adjusted, taken down, or implemented in a very short amount of time, meaning that you can make changes to the campaign in real time as results become apparent. Since fees are assessed as a pay per click cost, further targeting the ad to those customers likeliest to make a purchase will cut down on the overall cost of the campaign as it relates to sales. Ads in the wrong places still get “clicked” on, they just don’t generate results as often. Tracking your ad is the best way to make sure it reaches the intended recipients.

Cost per click management encompasses the reporting functions of a cost per click campaign. An online marketing company can track how many “clicks” occur at certain times of day, which affiliate sites yield the best results, and which geographic regions respond best to a particular ad. This can allow even more specific targeting. For example, if an ad gets more hits on weekdays during the work day (adjusted for time zone differences), it can be re-designed to target business customers or those looking at sites while at work.
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