PPC Marketing Price Guide
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Tracking a Cost per Click Advertising Campaign
Cost per click management encompasses the reporting functions of a cost per click campaign. An online marketing company can track how many clicks occur at certain times of day, which affiliate sites yield the best results, and which geographic regions respond best to a particular ad. This can allow even more specific targeting. For example, if an ad gets more hits on weekdays during the work day (adjusted for time zone differences), it can be re-designed to target business customers or those looking at sites while at work.