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Resource Nation has leveraged our relationship with Experian, a global leader of information services, to assist in the prescreening of each vendor in our network. The prescreening process helps to reduce the risk of working with a questionable company and allows buyers to view detailed background information on each of the vendors in our network.
As vendors join Resource Nation's network, a search is done to identify the vendor in Experian's database. If a report is available, Experian® is simply verifying that the business was in good standing with its state business filing at the time the report was run. Vendors that have a full Experian report available will say "prescreened" next to the contact information with a link to the Experian report. The Experian report may include the following information: Resource Nation attempts to prescreen every vendor in our network, however, not all vendors may have a report available (E.g. a new sole proprietor may not yet have a report available.) Even after viewing a full report, it is recommended that buyer conduct their own due diligence before selecting a vendor. Resource Nation uses Experian as an independent third party to provide information on each of the vendors in our network (or to mark that a report is not available). Experian may not have all state filing information. Please check with the appropriate government agency for up to date information. While Resource Nation may view the additional information in the report and in some cases may exclude a vendor from its network, Resource Nation is not representing that the information in the Experian reports would qualify the vendor to perform the services requested by the buyer. Through the links provided by Resource Nation, buyers are able to purchase the full Experian report for $8/report or $29.92/report and perform their own due diligence to make a judgment on their own. Buyers agree not to rely solely on the Experian Reports or Resource Nation's pre-screening process when choosing a vendor and therefore hold harmless and release Resource Nation for any such claims. * In some cases the vendor's business phone number cannot be verified to match the number on a credit report. Purchasers are encouraged to purchase the full Experian report to perform their own background checks and identify verification. | Takes only 1 minute |
Quick Guide to Direct Mail
Direct marketing campaigns, when done right, have a proven effect for small businesses. While the rest of the world seems to be choosing the Internet to marketing their target audience, there is still a large majority that prefers direct mailing to learn about new businesses in their area. And the direct marketing process is still simple and requires you to create a postcard, create a list of recipients and use a mailing service company to send the postcard out. By using the right list, you will have an understanding of the demographic you may think will benefit from seeking out your business. Once you determine which audiences are deemed successful, you can continue to market to them while also testing out other demographics.
An effective direct marketing campaign should be bold, clear and induce a call to action to your product or service. Offering free or discounted services or products to new customers is also a nice touch, along with company graphics to create an overall brand awareness. Test different people for your product and test different offers or discounts to determine which works best. Continue sending out consistent messages and your business is likely to encounter many new customers.
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