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Direct marketing campaigns, when done right, have a proven effect for small businesses. While the rest of the world seems to be choosing the Internet to marketing their target audience, there is still a large majority that prefers direct mailing to learn about new businesses in their area. And the direct marketing process is still simple and requires you to create a postcard, create a list of recipients and use a mailing service company to send the postcard out. By using the right list, you will have an understanding of the demographic you may think will benefit from seeking out your business. Once you determine which audiences are deemed successful, you can continue to market to them while also testing out other demographics.

An effective direct marketing campaign should be bold, clear and induce a call to action to your product or service. Offering free or discounted services or products to new customers is also a nice touch, along with company graphics to create an overall brand awareness. Test different people for your product and test different offers or discounts to determine which works best. Continue sending out consistent messages and your business is likely to encounter many new customers.