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What Do Lead Generation Companies Do?

Online lead generation companies can provide leads in several ways. Some set up partner relationships, where a visitor to a website can subscribe to a mailing list and ask to be contacted about products or services. These b2b lead generation companies usually connect businesses with one another, for example, a restaurant owner that visits a construction company site in hopes of building a new pizza oven. Businesses that make pizza trays and slicers might partner with the site and contact the restaurant owner with promotional information.

Lead generation companies for all types of businesses set up pay-per-click campaigns, where users can “click” on an ad for a product and be directed to a form to fill out. The form can be submitted to a business directly as a lead, or verified by a lead generation company first. The top lead generation companies verify leads, usually with a phone call, to make sure information is current and accurate before passing it along to the provider of a product or service. Sales lead generation is a great way to get new business and plan for future sales.
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