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Mobile Phones Tips

The world of commerce is going increasingly mobile. Fortune 100 companies are all expected to spend at least a quarter of their 2012 marketing budget on mobile technologies. People are becoming more attuned to the idea of making everyday purchases and performing everyday tasks on their mobile phone, which means that your business needs to know its cell phone market. Payment processing companies have already perfected technologies which allow your business to take credit cards with an attachment on a cellular phone. This means that your sales reps should always be equipped with such a cell phone for the impulse buy. They should especially take such aptly equipped cell phones to trade shows.

Essential to your business is also having a mobile phone presence. A mobile web site is now a necessity. A few things to remember for a site that is meant to be shown on a cellular phone:

1. Customers do not have the patience to load large graphics. Keep it simple and text based.

2. Make sure to implement relevant scripts, like click to call and direction / maps to your local stores.

3. Make your mobile site long (use vertical space), not columnized (keep horizontal columns to a maximum of 2).

Apps for cell phones are becoming a great loss leader in many industries, and they help tremendously in top of mind recall. The right application either to be used directly in conjunction with your business, or simply a fun little advertisement, can do wonders for your mobile presence.