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PPC Advertising Costs

Pay-per-click or PPC marketing is a great way to trim advertising costs. PPC online advertising is one of the most targeted forms of advertising available, making the most of every advertising dollar spent. PPC search engine marketing allows your website to pop up as a sponsored result whenever certain keywords are searched.

Costs vary depending on the PPC search engine advertising site used. The more popular the search engine, the more expensive the cost-per-click, or CPC advertising costs. Sites like Google and Yahoo in the US, and MIVA (Espotting) in Europe will be the most expensive for common keyword searches. If your business occupies a niche or has an unusual keyword associated with it, costs will be less. PPC search engine internet marketing is also less expensive for lesser used sites, like LookSmart and SmartSeek. Keep in mind, though, that more popular sites are viewed more. Though costs might be higher, the resulting sales increases might make these prices worth it.