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Quick Guide to Print Advertising

Utilizing print advertising to market your business can be very effective. The most popular types of print advertising are magazine and newspaper ads. Other types include outdoor billboards, direct mail, yellow page ads, and transit posters. Newspaper ads can reach a more broad demographic, while magazine ads have the ability to reach a more targeted audience, however, they can be far more expensive because they are in full-color and can include detailed graphics.

Direct mail can be a great way for new businesses to spread the word about the products or services they offer, however, it is not always the most cost-effective choice because many people simply throw direct mailers away. Outdoor advertising, such as billboards and transit ads, and yellow page ads are usually used to support advertisements in other types of media. If you are interested in print advertising four your business, you can contact an advertising or marketing firm in order to receive help with your ad campaign.

"We are looking for help with our marketing strategy for our chain of hair salons. We have been in business for 3 years and manage our own marketing. We will spend as much as is profitable, but we have targeted ~$4,000-6,000/month to start."