Promotional Items Price Guide
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It may seem a bit gimmicky, but promotional items are a fun and effective way of getting your business on the map. If your business is still young, it can plant brand awareness while serving a purpose to the people in your community – a win-win situation if there ever was one. Let’s think about why they’re so useful, and how to get the most out of your company’s swag.
Promotional merchandise doesn’t get the credit it is deserved in the marketing mix. Promo items are a great way for you business to get it’s word out there, according to an Advertising Specialties Impressions Study, “62% of people, report that they have done business with a company after receiving promotional products from them.” Even more surprisingly, 20.9% of consumers made a purchase with the business after receiving a promotional product. Now, promotional items alone are ineffective but when combined with your marketing mix, your company should see a positive ROI. The ROI associated with promotional products are surprisingly higher than many other forms of advertising.
People love “free.” Free merchandise excites people, and if your promotional items provide value, your efforts will give you equitable return. Promotional merchandise can fall under two common categories, the common merchandise and specialized merchandise. Common merchandise is kept around the office and used to give to clients and customers on a need basis. Specialized merchandise can be created for a certain event or tradeshow to pass out, commonly providing value to your customers.Common promotional items include hats, bags, pens, t-shirts and coffee mugs. However, nowadays you are able to brand anything with your company name and logo, giving you more flexibility in your promotional merchandise.
Why Your Business Needs Them
Doing business with the public means educating them about what you can provide, and how you can improve their lives. But before you can do that, they need to know that you exist. Promotional items make that surprisingly easy. By printing your name and corporate logo on something people are likely to use, you assure your business is taken into consideration by the consumers – for the simple reason that they know you’re there.
If you’re already deeply entrenched in your community, it’s a low-cost way of maintaining your brand awareness so that customers know they can still depend on you. The beauty of it is that it’s consistently effective without being prohibitively expensive – so you can earmark a portion of your marketing budget for tchotchkes on an ongoing basis without breaking the bank.
As advertising goes, it’s minimally invasive in people’s lives, so it doesn’t run much risk of alienating the public the way an obnoxious and expensive TV ad might. The likelihood is that your clients will be grateful to have another pen or Frisbee or laser-pointer, and will consider the marketing incidental. Again, it’s a win-win situation.
How to Make the Best Use of Them
Think through what your audience’s everyday needs are like, and what small item could slip into their routine without much prodding. Don’t get too ambitious: you want to keep costs down, and you also want to make sure your recipients find it familiar enough to incorporate into their daily routine without thinking about it.
Find items that are the most useful and pervasive for your clients day-to-day. If you market to businesses, focus on things that would help around the office: flash drives, coffee mugs, desk decorations, and the like. If you cater to the household consumer, try refrigerator magnets, notepads, or dog toys. Remember, you want it to be something that’s everyday enough to slip right in at home, but unique enough to trigger a thought about where it came from. Once they know it’s there, they know you’re there, and better yet – they know where to find you.
What to Keep in Mind
Although part of the strategy is to spend less than you would on other methods of advertising, try not to go too low-fi: people tend to appreciate a bit of craftsmanship or elegance enough to take notice. A pen that writes poorly and feels clunky is likely to get to know the garbage can, but a good solid one will get to know your client. And that’s a relationship you want to build.
- Your target customers need and want.
- Are attractive in promoting your brand.
- Support your brand image.
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