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Sales and marketing go hand-in-hand in the business world. Marketing, whether done directly, through email, or through various Internet mediums, helps to spread the word about a particular business and their products and services. Promotion tactics are varied but all have the common goal of spreading the word of a company, increasing the visibility of a brand and increasing sales.

Online marketing is becoming widely popular and incorporates tactics through search engine optimization, email marketing, social media and pay per click advertising. These modes also help to anticipate consumers’ future needs and desires and targeting individuals that would be interested in learning more about the product.