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All successful sales strategies that do not involve a corporate budget take full advantage of the new word of mouth that is the Internet. Likes, Diggs, tweets, Amazon reviews - all these instant feedback mechanisms give your business a legitimacy that talking about yourself simply can not. The hard sell is a thing of the past. The new marketing strategies that you employ should involve the review sites on the Internet, and your previous customers who are willing to sing your praises.

Of course there is still room for old school sales training, because some people like that face to face treatment, and live sales techniques can still get the job done at trade shows and at your storefront, if you have one. However, any business that does not employ some new school sales strategies for the Internet is missing out on a lot of business. The first step is getting your business a social media presence by creating fan / profile pages for your business and linking them to your landing page. This gives your customers an easy way to recommend you to others with minimal effort.

After you have gained some traction online, you should then direct your sales techniques towards getting bloggers and respected authorities in your industry to comment on your business. This type of sales training combines good phone skills with webmasters with the larger marketing strategies used for creating lasting business partnerships. Also, become your own reviewer by setting up a blog and updating frequently. Free expert advice is worth its weight in sales.