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Small Business Web Development Options

When it comes to small business website development, designing graphics and site layout are not your only options. Most small business website development services also incorporate online marketing techniques such as search engine optimization and search engine management. Using these techniques improves your website’s ranking on search engine pages, resulting in higher customer traffic and often increased sales.

Most small business web development companies can work with an online marketing firm, or may offer these services as part of a website design package. With SEO, the small business web development company will incorporate certain keywords into the text of the site to make it more “searchable” by search engine algorithms. This can be a complex process or can be as easy as changing content into more readable formats, such as from graphics into text. SEO is a common small business web programming option. You can also ask a small business web development service if they can make “off page” changes to your existing site, such as changes to how the pages link together and the links they contain to other sites.

Using these techniques, a web developer can make your site more easily searchable and more user-friendly.
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