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What is Viral Marketing?

Viral marketing is a type of online marketing that spreads from user to user, rather than being presented by a company to all potential users at once. The internet has made viral marketing campaigns easier to launch, but somewhat more difficult to control. With viral internet marketing, information is passed from customer to customer, so messages can be difficult to control.

Online viral marketing is a good tool for businesses hoping to build brand awareness or excitement for a new product or service. Releasing a video clip or offering a free service is a common technique. Viral video marketing is easy and inexpensive- many large companies make or sponsor YouTube clips featuring their products in the hopes that the clip is so outrageous or funny that it will be forwarded to other users- at no cost to the advertising company other than those for making the video. Viral advertising often works best when it’s not really clear what is being advertised- internet videos are forwarded and linked with such frequency that it’s important to make the campaign interesting enough to catch the attention of potential customers.
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