Creating Mailing Materials

Who you mail to isn’t the only important part of a direct mail effort.  It’s also important to consider the content and type of the mailing.  The costs for postcards, brochures, and catalogs can vary greatly, and the type of materials you mail can have a big impact on the efficacy of your campaign.  Printing and postage charges add up quickly- make sure you’ve got a clear strategy in mind before you begin designing your materials.

Types of Mailings
You’ve got almost unlimited options when it comes to choosing the materials you’ll mail.  Postcards are an especially cost-effective choice for small businesses- postage and printing are generally inexpensive, they’re printed quickly, and can be designed effectively to catch a customer’s attention- there’s no need to open an envelope, read a letter, or flip through a brochure.  You might want to enlist the help of a graphic design service or professional copywriting service in order to make sure your message is effective and eye-catching.

If you want to deliver more information than can fit on a postcard, consider brochures.  Most brochures can be “self folded,” so no envelope is necessary- brochures also weigh less than catalogs and can display more information than a simple postcard.  Printing charges will usually be discounted for bulk orders, so design your mailer carefully to ensure longevity- you might want to use it for future campaigns.  Marketing companies, copywriters, or graphic or logo designers can help you design an effective brochure.

Catalogs are usually much more costly to print, and can take considerable resources to design and produce.  If you’re considering mailing a product catalog, you should definitely consult a professional production or marketing company.  You may want to consider a mailer that refers customers to an online catalog, which is easier to keep up-to-date and can better reflect current inventory.

Direct Mail Services
Direct mailing services act as a one-stop shop for all of your direct mailing needs.  Instead of hiring a design firm, printer, and mailing company separately, you can rely on one business to manage your mailer from start to finish.  Most direct mail companies charge per-piece or per project, with a large range for cost variation depending on the services you require.  Make sure you compare service quotes from different companies before making a final decision.
 

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