E-Commerce Helpful Features
When it comes to features you want to make sure your site can handle the type of promotions you will be doing, as well as making it as easy to navigate through as possible. When searching for your shopping cart provider, you should be thinking about the special features that come a long with it.
Besides shopping cart features, consider design concepts, and other user friendly options. Some helpful and popular features for your site can include:
- A search box: If you sell a good amount of items, chances are your consumers won’t want to search pages and pages of information before finding the item they are looking for. Having a search box can streamline their process and could mean more sales for you.
- Shipping Costs: Don’t make your consumer calculate their own shipping. Having a shipping calculator will just be one more feature your consumers will enjoy.
- Syncing your charges: You can actually set it up with your merchant account to have your system automatically charge your customers’ credit cards—a convenience to you both.
- Pictures: This may seem like a no brainer, but think of multiple ways to show off your products. Having available different angles to see the item (if it applies) will allow your customer to feel more comfortable when purchasing the item.
- Simple Design: Simple doesn’t have to mean boring—you just want to make sure your web design doesn’t take away from your products. Apple is a great example of how they showcase their products with a simple web design, but the design itself isn’t boring.
- Showcasing: On your home page, don’t be afraid to showcase your most popular items, or any sales going on. This can lure your customers right on in and get them spending.
Once you nail down the specifics and get the proper security certificates, you will be on your way to a great e-commerce business.
E-Commerce Tends and Tips
Transitioning your business online or simply improving your e-commerce functionality can be a positive ROI investment. E-commerce is booming right now and all the indicators are showing future growth, according to eMarketer this year, “Cyber Monday reached $1.028 billion in online spending, up 16 percent versus year ago, representing the heaviest online spending day in history and the first to surpass the billion-dollar threshold.” Below is a table from eMarketer that illustrates the number of US online shoppers from 2009-2010, and predicts future growth in coming years. Estimating that 87.5% of US internet users ages 14 and older, will browse or research products online this year. Of that group, 83% will make a purchase online, for a total of 148.1 million online buyers in 2011.
It’s time to get set up with an E-commerce solution, the industry is maturing. If you want your business to stand out in amongst the crowd jumping on trends like social and mobile commerce will keep you relevant in today’s marketplace.
What is social commerce? It is simply an extension of e-commerce that involves using social media to interact and assist in the online buying and selling of products online. Integrating your shopping cart with social networking can really push it to the next level, according to Econsultancy, “90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users.” In addition to this, social commerce may give your customers the ability purchase an item without going through an exhausting registration form. It is always best to keep the signup and registration forms as light and simple as possible.
Free shipping really makes sense for online retailers. Simply offering free shipping within your e-commerce software gives a positive ROI.