Buyer Guide to Email Marketing

E-mail marketing can be an extremely useful tool for the online marketer. Over the years, some people have started to view this tactic less effective because of the increasingly number of spam being sent out. If done correctly, e-mail marketing is a great tool to utilize and can keep your recipients engaged with your company, and bring in sales leads.

According to one study, implementing an e-mail marketing campaign can receive a response that is five times higher than if you use a direct mail campaign. Another statistic that is hard to ignore is that, “more than 1.5 billion people worldwide use email.” The best way to reach these people and get them engaging with your company is to write smart content that your recipients will want to know. Keeping them updated on latest developments of your company, industry or sales events is a great way to do this.

The more useful the information is for your recipients, the more likely they will retain it. The key of e-mail marketing is finding a way to engage the recipients first and then lead them to the actionable item. This buyer’s guide will help you learn the most commonly used terms, how it all works, and most importantly how to do it effectively.

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