Graphic Design Terminology

Creative Terminology that graphic design vendors use for a banner ad. It can also refer to the creation of a design.

Nested Text

Text that runs in multiple columns at different depths.
Digital Proof Data is stored digitally and then transferred to photographic paper, creating a picture of the final version before sent to the printing press.
Rule A line used to separate a page, and enhance graphic elements on a page.
PSD File

The native file format for Adobe Photoshop.

Rich Media Typically, a web site or a banner ad that uses technology such as Flash, video, search boxes and more that are more advanced than GIF banners.
Vector Graphic A graphic image that is drawn in paths, commonly used in Adobe Illustrator.

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