Evaluating Postage Needs

Businesses are different when it comes to shipping needs.  Mail order companies that ship products daily will have different postage needs from smaller companies whose only regular mailing is customer invoices.  For this reason, it’s a good idea to evaluate your postage needs before you begin comparing prices for postage meters or mailing equipment.  Here are a few things to consider:

Outgoing mail volume

Your outgoing shipments are key in determining which meter equipment you need.  Companies with large outgoing mail volume can especially benefit from using a postage meter- you’ll be able to mail large quantities quickly, without the need to stamp envelopes or take outgoing mail to the post office daily.  You’ll also be able to take advantage of the large cost savings that can come with calculating exact postage for each mailing.  Most businesses that mail frequently or send non-standard sized mail will “round up” for postage charges- these costs can add up, especially if you’re sending a large volume of outgoing shipments.  Digital scales eliminate this possibility- you can use a scale to determine postage amounts down to the penny. Companies with smaller mail volume can also reap the benefits of using a postage meter- convenience and efficiency- but may not benefit as much when it comes to actual cost savings on postage itself.

Types of shipments
Businesses that send large or heavy packages often know how much time it can take to ship using an off-site shipment company.  Maintaining accounts with private shipping companies can be equally inconvenient- you may be charged extra for packages that exceed weight or size requirements if you don’t have an in-office scale.  Using a postage meter alleviates all of these concerns.  Postal scales allow you to weigh shipments and determine postage charges your self, and you can schedule shipment pickups regularly or in advance.  Since postage is pre-paid, there’s no need to maintain an account with a third party shipper that you’re billed for later. 

Bulk mail campaigns
If you send promotional materials, brochures, postcards, or any other form of “bulk” mail, you can obtain special discounted rates from the USPS.  Using a postage meter, you can mail materials quickly and easily- and inexpensively.  Keep in mind that you must apply for a permit for bulk mailings, and that you must meet certain requirements in order to qualify. 

Make sure you choose equipment and a billing plan that is in step with your shipment needs.  Businesses with very large shipment volume may want to look for meter companies that allow a pay-as-you-go option, in order to eliminate the need to constantly refill the meter.  No matter what your shipping needs, postage meters provide the convenience and ease of an in-office shipping service- make sure you take advantage of these benefits fully by purchasing or leasing the right equipment for your business.

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