Tips for Promotional Items

One thing about promotional items is, it is easy to miss the mark and fail to capture an audience. This often happens when a company focuses too much on price, they end up purchasing cheap items, ineffective items or irrelevant merchandise. Let’s face it, not many people want lanyards anymore, because one lanyard is plenty. However there are a few items and tips that can get your business successful promotional materials.

Connect Your Business With Each Promotion
Integrating your core business with the promotion makes the merchandise more relevant and more engaging. If your business sells bicycles it doesn’t make sense to hand out staplers and calculators. You would want to look for something more along the lines of branded mini-pumps for bikes.

High Quality Small Item is Always Better Than a Low Quality Big Item
This one is something many businesses struggle with. Giving away a low quality big ticket item is sometimes more ineffective than giving away low quality small items. From a branding perspective, if you are promoting inferior branded digital cameras, you are conveying your potential clients that you don’t care about quality. It’s always better to invest more money in high quality smaller items than low quality big items.

Perfect The Design
Keep you company logo simple and memorable. You don’t need to include your business address on every promotional item. Although including a web address, Twitter address or Facebook URL can drive traffic to your website and strengthen the brand partnership.

Find Your Target Market
Passing out your promotion material to every person who passes by isn’t the most cost effective strategy. If you are mailing your promotions, you can get analytics on website visitors or potential leads and send them a nice promotional item to influence purchase decisions. If you are passing out promotional items, make sure the employee handling your promotions is representing the company in a positive light, and understands who your target market is.

In order to optimize your promotional efforts discuss your needs with quality promotional companies.

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