Trade Show Booth Display | Guide to Trade Show Displays

Participating in trade shows is a popular method of business-to-business marketing today.  Most shows target specific industries or companies with similar interests in an effort to bring buyers and sellers together easily.  A trade show exhibition allows you to reach nearly thousands of business decision makers at the same time: according to Center for Exhibition Industry Research (CEIR), 84% of trade show attendees are able to make or influence purchasing decisions for the company they represent. If you plan to incorporate trade shows in your marketing budget, the first thing you’ll need to create is a trade show display.

Your trade show display will be the first impression a potential buyer, partner or investor will see.  Most attendees at a trade show are there to collect information about companies for future purchasing decisions and partnerships. In fact, recent CEIR studies indicate that 53% of trade show attendees are looking to make a purchase within month following the show. Therefore, you’ve got to make your product stand out in order to make the sale.  One of the best ways to do this is by using an eye-catching, professional trade show display.  Trade show sales are all about presentation- the better your display, the likelier you are to attract customers, generate sales leads, and increase later sales revenue.

Why Your Display Matters

Your display is the “first impression” that many potential customers will have of your company- as the saying goes, you only get one chance to make sure this initial impression is a positive one.  The best trade show displays draw customers in- allowing them to browse product offerings, converse with company representatives, and pass along contact information for future sales meetings.  Conversely, a haphazard or boring display can turn customers off and actually harm your reputation within your industry. 

How can you make sure your display sends the right message?  What should you splurge on, and what can you skip in the interest of cost savings?  Do need to purchase a display, or can you rely on printing services or direct mail companies for banners or other materials?  Can you make or build a display yourself?  If you’re considering attending an upcoming trade show- you’ve come to the right place.  Read on for information on display types, accessories, costs, and helpful tips to help you maximize your trade show experience.

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