Laws Regarding Telemarketing

Telemarketing is subject to consumer privacy and protection regulatory and legislative controls. Here are just some to be aware of:

National Do Not Call compliance

Experienced call center services use database software that identifies the specific consumer phone numbers registered with the National Do Not Call Registry and other Do Not Call lists implemented by some jurisdictions.

TCPA and TSR

Companies that use telemarketing as a sales lead generation tool are governed by the United States Federal regulations outlined in the TSR (Telemarketing Sales Rule) and the TCPA (Telephone Consumer Protection Act of 1991). In addition to these Federal regulations, telemarketers calling nationally must also adhere to separate State Regulations.

Other

Call center company techniques are increasingly used in political campaigns. Because of free-speech issues, the laws governing political phone calls are much less stringent than those applying to commercial messages. Even so, a number of states have barred or restricted political robocalls.

The Profession of Telemarketers also has codes of ethics and standards that member businesses follow to encourage public confidence.

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