Step 6: Marketing A BusinessAfter youve established your business entity and brand, its all about marketing! Marketing your business correctly, in the right places, can be a boon to your bottom line. If you dont market your business, in some fashion, then you will not attract the volume of sales leads that you need to be successful.
Marketing is all about getting your message in front of your target audience and providing them with a compelling reason to contact you. Your target market should be clearly defined at this point (if not, then you should go back to the planning stage and define your target).
There are an infinite number of ways to market your business. There are also ways to market your business which are proven to be more effective in attracting customers and which easier on the wallet. Below we will discuss several effective, and proven, marketing strategies.
The shift to marketing via the internet is in full swing. Money is flowing out of traditional ad space in favor of online marketing. Online marketing can be highly effective in pinpoint targeting your customers and in keeping costs low.
Email marketing is one of the most cost-effective ways to market your business. Over the years this practice has been abused, which has led to the implementation of numerous restrictions.