Find Telemarketing Vendors Across the Nation

Initially developed in the 1970s, telemarketing involves reaching out to new or potential customers through phone calls. The term telemarketing was first used by Bell Systems Communications, which used the technique to market telephone services. Telemarketing can refer to any sales strategy where phone calls are placed to customers. Old telemarketing models would cold-call customers at home, often at inconvenient times like during dinner or early in the morning, giving telemarketing a bad reputation in recent years.

Telemarketing is much different today and frequently used for outbound sales, lead generations, inbound sales, fundraising, and market research. Making phone calls to customers can be part of a larger marketing strategy, or can be used for a specific information gathering purpose. Telemarketing can also be a targeted marketing effort, concentrating on only those customers or potential customers within a certain demographic or geographic area. Customers can call back, e-mail, make in-person appointments, or place orders after being contacted.