Web designers don’t just plan site layouts and choose colors for company logos. A full-service design firm can build your company website from the ground up, taking into account your budget, technology capabilities (how much maintenance you will be able to perform yourself) and other considerations that can improve customer’s ability to access and use your website.
Some of the most important web design functions are actually “behind the scenes” strategies that might have nothing to do with the look and feel of the site. These services include web hosting, where the designer maintains the site at their own online location, and back end development.
Back-end development is often referred to as site planning, site configuration, or site architecture. Any site that sells products, requests customer information, or offers high levels of visitor interaction will need significant time devoted to back end development stages.